In 2018, we began working with Ultrasound Guided Injections (USGI) from the launch of their website. Our primary challenge was to establish a strong online presence for their steroid injection services while navigating the strict “Speculative and Experimental Medical” policy enforced by Google in the EU.

This policy initially halted all of USGI’s ads, threatening their ability to reach potential patients online. We needed to develop a strategy that would allow USGI to advertise their services effectively while complying with Google’s stringent policies.

Over seven years of collaboration, our strategies have propelled Ultrasound Guided Injections to become the leading provider of ultrasound-guided injection therapy outside the NHS in England. Key achievements include:

Geographic Expansion: USGI grew from London-based clinics to cover the entire south of the UK, from Devon to Derby, opening a new clinic almost every year.

Market Dominance: USGI now holds the largest online visibility market share for injection therapy services outside the NHS in England.

Operational Efficiency: Our patient registration and consent system has processed over 10,000 injections consents, streamlining operations significantly.

Unassailable Online Authority: The content strategy we implemented has created an encyclopaedia of information, establishing USGI’s website as a dominant force in search engine results.

Adaptability and Growth: USGI’s willingness to adopt new marketing strategies has been crucial to their exponential growth and success.

This case study demonstrates how a combination of innovative digital marketing strategies, compliance navigation, and operational optimisation can lead to market leadership in a highly specialised medical field. USGI’s success is a testament to the power of adaptable, comprehensive digital marketing in the healthcare sector.