Spiders & Milk provides specialist healthcare marketing services for private clinics across the UK. From SEO and Google Ads to social media, websites and reporting, we help practices improve visibility and attract relevant patient enquiries. We also provide practical software to support clinic operations.

Choose the healthcare marketing service you need

Our core services for UK private clinics are organised by what you want to improve. Each page explains the deliverables, relevant evidence and supporting guides.

• Healthcare SEO — local search, Google Business Profiles, technical SEO and connected clinic content.
• Google Ads for Clinics — eligible campaigns, search terms, budget control and qualified patient enquiries.
• Clinic Website Design & CRO — mobile usability, appointment journeys, page speed and forms.
• Patient Enquiry & Call Tracking — call and form capture, missed enquiries, attribution and reporting.
• Healthcare Content Marketing — service topics, clinician review, topical authority and internal linking.
• Social Media for Clinics — appropriate educational campaigns, reputation and social advertising.

Not sure where to begin? Request a clinic marketing review or browse services by clinic specialism.

We look at the data that most agencies can’t be bothered with. That’s what makes the difference.

Our Google Ads management focuses on relevant searches, efficient budgets and measurable patient enquiries, helping private clinics reach people looking for the services they provide.

Our performance-driven approach ensures measurable results, optimising your operations for maximum cost-efficiency and success.

Our optimisation skills refine your processes and marketing strategies, ensuring peak performance and enhanced outcomes.