The Challenge
Complete Physio, a growing physiotherapy group in London and the South East of England, faced the challenge of expanding its business while maintaining a strong market presence. With new clinics being added, it agreed to invest in a comprehensive marketing strategy to support its growth, increase visibility, and stay ahead of competitors in a rapidly evolving healthcare landscape.
“I have been working with Matt for over 3 years and have found him very easy to work with, very responsive, personable and extremely knowledgeable when it comes to SEO’ing and marketing.”
Dr. Wayne Cottrell
Dr Wayne Cottrell & Co.
User activity over time
Graph shows Complete Physio's exponential User activity growth
See the bigger picture
Chris Myers (Clinical Director) understood the need for verifiable data that provides a clear picture of the business’s landscape. Like nearly all business operations these days, you are practically invisible without a strong digital presence.
Knowing your digital market share and who your strongest competitors are online is critical to growth planning. Setting objectives and key results early on enabled clarity on the strengths and weaknesses of the website and provided a pathway for us to create a patient acquisition strategy.
The Process
Over seven years of collaboration, we implemented a multi-faceted approach to support Complete Physio’s growth:
Digital Marketing:
Content Creation:
Advertising and Communication:
Business Process Improvement:
Competitive Analysis:
Additional Services:
Throughout this process, we maintained a dynamic and responsive approach, continuously adapting our strategies to meet the evolving needs of the business and changes in the competitive landscape.
Conclusion
Comprehensive and sustained investment back into the business over seven years have yielded significant results for Complete Physio. The group has successfully expanded its operations, adding multiple clinics to its portfolio.
From a marketing perspective, Complete Physio has a well-established dominant presence in search and social that results in a significant flow of patient acquisition across London and the South East of England.
400% increase in visibility in 12 months
The impact of our work is clearly demonstrated in the remarkable growth of Complete Physio’s online visibility. Year after year, their website has seen increased exposure, with the most recent year showing an extraordinary fourfold increase in search engine impressions. This dramatic boost in visibility has been crucial in elevating Complete Physio’s online presence above their competitors for a wide range of highly relevant search terms.
Patient Acquisition Planning
Our strategic approach has contributed significantly to Complete Physio reaching a long-standing goal of achieving a certain number of bookings across their clinics in a single week. This milestone is a testament to the effectiveness of their consistent investment in a multi-faceted marketing strategy and its direct impact on business growth.
“Matt and his team diligently look after my SEO. Great knowledge and service.”
Nick Ferran
+£10M
In Advertising Spend
We’ve managed millions for our clients across Google, Bing, Facebook, Instagram, TikTok, and X advertising platforms, with a 3:1 average return.
#1
In Healthcare Marketing
There’s no award to crow about. It’s based on the number of our clients who are still happy to be with us year after year. You be the judge.
20+
Years in Business
We’re a family business with nearly 20 years of history. We’re really proud of our long-term relationships and what we’ve achieved.
