In 2017, we began working with Dr. Wayne Cottrell & Co., a family GP practice in Canary Wharf with specialisms in sexual health, travel vaccines and nurse services as well as a prominent LGBTQIA-friendly practice. The primary challenge was to salvage their Google Ads account, which was on the verge of being blacklisted due to numerous policy contraventions. These issues stemmed from the sensitive nature of their services, particularly related to fertility treatments and what Google deemed “Speculative and experimental medical procedures.” The mismanagement by a previous agency had left Dr. Cottrell concerned about the account’s performance and its future viability.

Over the past seven years, our multifaceted marketing approach has significantly contributed to Dr. Wayne Cottrell & Co.’s growth and resilience. By carefully navigating the complex landscape of medical advertising policies, we’ve not only salvaged their online presence but have also helped expand it.

Our strategies have enabled the practice to effectively publicise its growing range of services, maintain operations through the challenging COVID-19 period, and position itself for a successful future.

The combination of tactical marketing initiatives and overarching strategy has transformed Dr. Cottrell’s online presence, ensuring a steady stream of new patients and solidifying the practice’s reputation in Canary Wharf and beyond.